In the moment of shifting consumer behaviors, catalyzed by the COVID-19 pandemic, the focus on flexible refill packages has strengthened. With a surge in virtual purchasing habits, this could be the well-timed moment to contemplate transitioning your packaging to a flexible refill option, catering not only to soaps and lotions but also to a array of food and non-food applications.
Is a refill package the right choice for your business? These queries can guide your decision-making process:
These questions will help you identify whether a refill package is a good fit for your products.
- Is e-commerce channel essential for your business?
- Are you faced with increased expenses due to damaged return products?
- Are you seeking cost-effective packaging solutions?
- Do you aim to reduce transportation cost?
- Is sustainability a priority for both you and your consumer base?
- Are you looking for a unique design?
- Does your target audience include millennials?
If you answered “Yes” to any of these questions, a refill package could align effortlessly with your needs. Here are the benefits of selecting a flexible refill package:
1. Enhanced Sustainability:
Flexible refill packaging utilizes fewer materials compared to rigid packaging, thereby elevating your brand’s eco-friendliness and serving to the growing demand for sustainable products.
Despite challenges in recyclability, flexible packages significantly reduce resource consumption and waste. Emerging recyclable options further improve environmental impact, aligning with varied sustainability goals.
Using 80-90% less material than rigid packaging, flexible refill packages substantially reduce production costs, offering insulation against price hikes in raw materials.
They also excel in transportation and storage efficiency, being easily stackable. This efficiency converts to significant savings in distribution costs, optimizing logistical operations.
3. Customization and Brand Visibility:
Flexible packaging allows for radiant and eye-catching designs that enhance brand visibility on store shelves. The ability to print high-quality graphics and incorporate unique shapes attracts consumer attention. According to Smithers, a packaging market research firm, advancements in printing technology have improved the visual appeal of flexible packaging, leading to increased consumer engagement.
4. E-commerce Suitability:
The e-commerce demands are quickly increasing. Rigid liquid bottles are likely to crack open, causing leakage. Usually, customers receive various items in the same boxes, which can cause damage to other products. That is why many brand owners are seeking alternative packaging to rigid bottles. The rigid bottles are durable; however, flexible packaging can better withstand rigorous distribution like e-commerce. Some brand owners choose a refill package for e-commerce while offering a rigid bottle in the traditional retail stores. Whatever the style you prefer, a flexible package is an e-commerce solution.
5. Reinforcing Brand-Consumer Relations:
Lower packaging costs for brands translate to more accessible pricing for consumers, especially crucial for millennial purchasing decisions. Based on our research you could reduce 26% in price per fluid ounce by switching from rigid bottles to refill pouches.
The user-friendly nature of flexible packages, with a higher evacuation rate, enhances customer satisfaction, potentially encouraging repeat purchases.
Moreover, these packages align with sustainability goals, resonating positively with environmentally conscious consumers, further strengthening brand positioning.
The adoption of flexible refill packaging presents an opportunity to meet evolving consumer needs, aligning with sustainability goals, cost-efficiency, and enhancing brand visibility and consumer satisfaction. Clutching his packaging alternative holds the potential to boost market positioning and foster enduring relationships with an increasingly conscientious consumer base.
Are you interested in refill pouches? ZACROS has been manufacturing refill pouches for home and personal care products for over 25 years. ZACROS provides a wide range of refill pouches, from a spoutless laminated pouch to a monomaterial spout pouch. We assist with material selections and designs to filling assist. Contact us today to learn more about our flexible packaging options.