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Beauty and skincare brands in the fast-changing cosmetic industry struggle to convince consumers to experiment with new products. With e-commerce booming and geographical barriers virtually eliminated, the market is flooded with brands competing globally. That is why the product sampling marketing strategy has shifted from being a nice-to-have to an essential tactic for the survival…

As sustainability becomes a key priority for consumers and businesses, refill packaging has emerged as a promising solution to reduce waste and environmental impact. Enter refill packaging – a game-changer in product replenishment; refill options are reshaping how we consume and reuse products. In this blog, we’ll delve into three popular types of refill packaging:…

CUBITAINER®, also known as bag-in-box containers, has emerged as a game-changer in the liquid storage and transportation industry. CUBITAINER® offers a unique combination of durability, efficiency, sustainability, and versatility, making them an attractive choice for businesses across various sectors. In this blog, we go over the basics of bag-in-box liquid containers.   What is bag-in-box…

Flexible pouches have emerged as one of the fastest-growing packaging formats across industries due to their versatility, convenience, and sustainability benefits. This blog will explore some commonly used flexible pouch materials, their unique properties, and their ideal applications.     Benefits of Flexible Pouches One of the benefits is cost-effectiveness compared to rigid packaging like…

ZACROS (also known as Fujimori Kogyo) is celebrating its 110th anniversary this year. Its rich history dates back to its establishment in 1914 as a manufacturer of moisture-proof and waterproof paper, Tarpaulin paper in Japan.   Business Division History Over the years, the company diversified its product range, delving into plastic films and packaging in…

Cosmetic brands often use sachet packaging for their products to make the first impressions on potential customers. Whether it’s a luxurious moisturizer, a revitalizing serum, or a radiant foundation, consumers often seek assurance before committing to a full-sized product. In this blog, we explore the benefits, functionality, and behind-the-scenes manufacturing process of sachet packaging.  …

Packaging plays an essential role in cosmetics. Even though flexible packaging is growing in the cosmetics industry, most beauty products still use rigid packaging. Sometimes, brands focus too much on designs and overlook the importance of preservation when it comes down to flexible packaging. It is essential to understand that flexible packaging preserves products differently…