Evolving Together: Consumer and Brand Insight and The Capability of Flexible Pouches

In today’s consumer goods industry, the quest for sustainable packaging solutions has reached new heights. Amongst the advancements gaining traction are flexible pouches, also driven by consumer and brand insight. These innovative packaging solutions offer versatility, accessibility, and eco-friendly attributes, positioning flexible pouches to change the game of packaging in multiple sectors. Flexible pouches have many benefits compared to other packaging options. Here, we will dive into the potential of flexible pouches, analyzing the priceless consumer and brand insights that elevate their transformative power.


Zacros Flexible Pouch


Consumer and Brand Insights: Convenience and Sustainability at the Forefront

Flexible pouches align with the evolving preferences and demands of today’s consumers. Here are a few key consumer and brand insights that highlight the potential impact of flexible pouches:


1. Sustainability Consciousness:

Increasingly, consumers and brands are seeking sustainable alternatives that minimize environmental impact. Flexible pouches check this box using fewer materials, reducing carbon footprint during production and transportation. Furthermore, their flexibility enables more efficient use of shelf space, reducing packaging waste in stores. Today more and more people are concerned with what is inside and outside a product they purchase. One of the primary questions always seems to be, “How sustainable is this product?”.


It is predicted that 20% of Organizations Will Shift Their Sustainability Focus from Recycling and Eliminating Plastics to Reducing the Carbon Footprint of Their Packaging by 2026.

Gartner, Press Release, January 23, 2023


More and more consumers are realizing that recyclable packaging does not mean the packaging gets recycled. Reduction is becoming a more critical aspect for both manufacturers and consumers.





2. Visual Appeal and Customizability:

Flexible pouches offer great eye-catching designs and branding opportunities. Manufacturers can utilize vibrant colors, transparency, and unique shapes to make their products stand out on store shelves. Customization options such as spouts, resealable zippers, and handles enhance user experience and convenience. I find myself guilty of this every trip to the grocery store; there always seems to be a new cereal box design that makes me want to retry certain cereals I have had many times.

The Sustainability Imperative in CPG | Consumer Goods Technology

The drive toward sustainable packaging | McKinsey


3. Evacuation Rate:

Flexible pouches have gained recognition for their astonishing evacuation rate, making them a game-changer in reducing product waste. With their unique design and structure, these pouches enable consumers to extract every drop of the product inside, ensuring minimal waste. If you are paying for the entire product, you should be able to use the entire product!

Unlike traditional rigid packaging, which often leaves behind residual amounts that are challenging to access, flexible pouches maximize product usage. This feature impacts waste reduction and augments consumer satisfaction by ensuring they get the most out of their purchase. I feel more satisfied knowing that I used an entire product.


Pouch Evacuation


Flexible pouch designs play a crucial role in achieving their evacuation rate. Consumers can squeeze, fold, or roll it up, pushing the contents toward the opening because of the pouch’s elasticity. Users can effortlessly extract the product from lotions to condiments without leaving any significant amount trapped inside. This advantage sets flexible pouches apart from their rigid counterparts, reforming how products are consumed and eliminating unnecessary waste.

By maximizing product evacuation, flexible pouches benefit manufacturers and consumers. For manufacturers, the evacuation rate of flexible pouches aligns with sustainability goals by optimizing resource utilization and reducing waste. Consumers appreciate the value for their money as they can fully utilize the products they purchase. This enhanced product usage experience raises customer satisfaction and creates brand loyalty.

Sustainability Drives Innovation in Packaging Design (packagingdigest.com)

The Future of Packaging is Flexible | Packaging Strategies


4. Portability and Convenience:

Consumers value packaging that is easy to store, open and carry. Flexible pouches offer compact and lightweight assets, making them ideal for on-the-go lifestyles. This lifestyle seems to be the one that most of us have, non-stop and always on the move! Whether it’s travel-sized toiletries or beverages, these pouches provide hassle-free portability, allowing consumers to enjoy their favorite products wherever they go.




Flexible pouches have the potential to reshape the consumer goods industry. Their high evacuation rate minimizes product wastage, offering maximum value to consumers. Moreover, flexible pouches’ convenience, portability, and sustainability attributes align perfectly with evolving consumer preferences. As more brands embrace this innovative packaging solution, we can anticipate a significant shift toward a more sustainable and consumer-friendly future.


Flexible Pouches

Are you interested in flexible pouches? ZACROS has manufactured flexible pouches for home and personal care products for over 25 years. ZACROS provides a wide range of flexible pouches, from a spoutless laminated pouch to a monomaterial spout pouch. We assist with material selections and designs to filling assist. Contact us today to learn more about sustainable refill pouch options.

Flexible Pouch | ZACROS AMERICA